Job Description: Responsible for working with Digital UX teams and IT Solution Design to implement comprehensive Google Analytics tracking and tagging of digital properties like Desktop website, mobile website (HTML5) and the native apps on mobiles and tablets. Accountable for performing analyses related to Digital User Experience and partnering with Digital User Experience team to ensure that the user experience targets like conversion improvements and engagement rates are met. Provide guidance on Google Analytics tracking and implementation. Create scorecards, reports, dashboards and alerts using Google Analytics and Big Query to help UX teams to understand performance on KPIs on a day to day basis. Building self-serve dashboards using Big Query and BI tools like PowerBI, MicroStrategy and Tableau. Also responsible for providing advanced analysis and statistics support for AB Testing and Personalization across Digital Properties. Responsible for ensuring the capture, analysis and dissemination of marketing and user experience data to ensure teams across CCM&B can make real-time, data-driven decisions. Work closely with Strategic Planners, Customer Insights and Customer Strategy & Retention to identify data capture requirements and, along with inputs from relevant teams across the department, design and implement analytics solutions. Job Responsibilities: Work with teams across CCM&B to understand and develop measurement KPIs and set up tracking and measurement. Document measurement frameworks, KPI development and reporting inputs for reference by all teams within CCM&B as needed. Understand requirements for tracking, measurement and reporting across CCM&B teams. Support campaign planning and in-flight optimization by providing relevant data to Strategic Planners to support recommendations in response to briefs. Build automated dashboards, reports and scorecards for self-service use across the CCMB department. Train and support teams across CCM&B in understanding and utilizing the reports to make data-backed investment and marketing planning decisions. Develop predictive and forecasting models to support marketing planning and investment decisions across regions and channels. Support teams across CCM&B through proper tagging and tracking, developing the guidelines and frameworks and ensuring the correct setup by agencies, third parties and internal teams. Define and implement marketing taxonomy to track data in an accurate manner. Facilitate A/B Testing, multivariate tests and impact analysis on product releases through proper analytics setup, tracking and reporting in order to inform data-driven decisions and successive iterations as needed. Maintain compliance to Emirates Group privacy principles and work with the Data Privacy Network Liaison within CCMB to ensure privacy and security of personal data is considered by design and default in all aspects of the role. Monitor data quality, raising any quality issues with the appropriate teams within CCM&B or externally to the vendors. Document and track these requests, updating impacted teams along the process. Work closely with third parties, partners, suppliers, technology platforms and others to source data on performance of campaigns and programs. Ensure KPIs relevant to the CCMB teams can be tracked and measured, such that they can be used in-flight for optimization, post-campaign to gather learnings, or at the start of new campaigns/programs to develop strategies. Job Requirements: Qualification & Experience: A deep understanding of performance driven Digital Marketing Channels like Paid Search, Affiliate Marketing, Email Marketing, Display Marketing etc. Experience in a digital marketing analytics in a global organization. Advanced knowledge of Google Analytics Tracking and reporting like conversion tracking, goals, segmentation, third party. Intermediate query writing skills and knowledge of SQL, Google Big Query, Google cloud platform etc. Basic knowledge of tools used by different digital marketing channels like Doubleclick, Salesforce (Email Marketing), and UX analytics platforms. Google Analytics Certification highly desired. Basic knowledge of advanced marketing analytics concepts like Multi-touch attribution, cross-device journeys, visitor cohorts etc. Degree or Honours (12+3 or equivalent): Degree preferably in Engineering, Digital Marketing, E-Commerce or equivalent. Marketing & Media Communication.Other : 5+ Years. Intermediate understanding of different BI tools like Microstrategy and tableau etc. Job Details: Company: Emirates Vacancy Type: Full Time Job Location: Dubai, United Arab Emirates Application Deadline: N/A Apply Here 247jobseeker.com
