Job Description: Responsible of the definition, development and implementation of the digital solutions part of the ENOC Retail Strategy 2021 in order to achieve the following objectives; Access new sources of revenue, through cross-selling, up-selling and new customer acquisition Upgrade existing business operations related to the customer journey and customer related systems (e.g., CRM, Loyalty program, Digital payments, etc.) Improve customer experience and increase brand loyalty Job Responsibilities: Drive and channel work done by Strategic Marketing in regards to the new loyalty program for Retail, with the objective to integrate the fuel and non fuel offering (incl. car services and Tasjeel). Coordinate and lead the effort across with all the Retail BUs Drive and channel work done by Strategic Marketing in regards to the design and continues improvement of the CRM in Retail and ensure the alignment and coordination with the other Retail BUs to leverage the data and insights to develop and track the implementation of initiatives Drive and channel work done by Strategic Marketing in regards to the new customer journeys based on a very data-driven approach and best practice methodologies to analyze and segment the ENOC Retail customer Job Requirements: Ability to think/develop new marketing concepts Ability to align the organization to the value of Customer experience and digital accessibility Help innovate product development and go-to-market processes Flexible and able to quickly adapt to changing environments Influencing & negotiation skills Excellent communication skills Qualification & Experience: Bachelor’s Degree in Digital Marketing or related field Minimum 7 years of relevant work experience in the Digital field with Retailers Job Details: Company: Emirates National Oil Company Vacancy Type: Full-Time Job Job Functions: Strategy/Planning, Management, Marketing Job Location: Dubai, United Arab Emirates Application Deadline: N/A Apply Here 247jobseeker.com
